I'm Loving It Men's T-Shirt in Red

Yellow legs forming an M on red

From across the room you see a yellow M on a red ground and the sentence I'm loving it underneath in rounded white type. Up close it resolves: the two arches of the M are a pair of legs, the feet are in high heels, and a bottom sits between them. The joke lives on the second look.

Something to talk about on a night out

A shirt that starts conversations at the barbecue, in the club or on a festival site. Anyone who gets asked about it had better have the explanation ready.

One colour, eight widths

This design comes on red and nothing else, but in every width between S and 5XL. The cloth is a pure-cotton jersey of 185 g/m², worked as a tube, which leaves the flanks free of seams. Cut straight, ribbing round the crew neck, a neck tape, and a machine cycle at thirty degrees.

The size run and how much fabric it takes

Eight steps are on offer, four of them above XL. Weight grows with every step: 145 grams in the smallest shirt, 275 grams in the largest.

Yarn and surface

The cotton is ring spun. That twists the fibres evenly and produces a smooth face on which the two printing colours sit cleanly side by side. The sleeves are cut short and the pattern is made for adults. Frechstoff lists the design among its slogans, between shirts carrying text and those carrying a picture.