Be Casual Men's T-Shirt, Keep Calm Emblem

Emblem shirt in the casual tradition

The motif is laid out like a seal. A pale beige ring carries KEEP CALM at the top and AND BE CASUAL at the foot, the characters themselves punched out in whatever colour the cloth is. At the centre a face looks out over a pulled-up scarf, a hood on the head and glasses sitting over it. A dot screen gives the portrait the look of an old comic print.

Casual culture on a garment

Among casuals it is style that counts: a decent jacket, clean trainers, no scarf in club colours. The design picks up that self-image and stays unhurried about it, as the line demands.

Four shades that run the ladder out

Navy, red, royal blue and black are stocked from the narrowest size to the widest, burgundy two stages short of it. The photographs show navy and black.

Material and fit

The jersey is worked as tubular goods, so no seam runs at the flanks; at 185 g/m² in cotton alone it rests soft and steady on the skin, a quality 30 degrees in the machine will not take away. The regular fit falls straight, the sleeves end short, and rib knit stabilises the round opening. Four of the five shades take eight widths, burgundy six. With jeans and clean trainers it makes a picture that has worked in this corner of football for decades.