ACAB Acht Cola Acht Bier Men's Hoodie

Plain black hoodie with the Diesel recipe on the chest

Four letters everyone recognises, and underneath them a line that only makes sense at the bar: eight colas and eight beers are what goes into a Diesel. That is exactly what this hoodie prints, A.C.A.B. above and the drinks order, Acht Cola Acht Bier, written out below.

No contrast, black from top to bottom

Elsewhere in the shop the same wording runs on a baseball make whose arms and hood are red. This version stays black and draws less attention, so the joke sits entirely in the lettering.

Six widths for the regulars' table

Six sizes: S, M, L, XL, 2XL and 3XL. A sweatshirt for the coach to an away match, for the pub table and for every barbecue where the crate of cola empties as quickly as the crate of beer.

Cotton with a share of polyester

Sixty-five per cent of the knit is cotton, the remaining thirty-five polyester. Cotton gives the soft side against the skin while polyester holds the shape through repeated washes. The black FCK CPS hooded sweatshirt on the next shelf uses the identical mix, which sets both apart from the shop's baseball models at 80 per cent cotton.

Four letters across the range

The wordplay is not limited to this one piece: a retro track jacket, a winter beanie with a swappable patch and a bum bag carry it as well. Anyone who already owns one of them finds here the item for colder days.