Acht Cola Acht Bier Bum Bag, Red Print

Red lettering and a drinker's reading of four letters

Eight colas, eight beers: a Diesel is cola and beer in one glass, so eight rounds of it call for eight of each. That reading sits in small type under the four large letters. The abbreviation itself is printed in thick, angular characters, the line below in something narrower. Both come in a strong red.

Red over black or camouflage

There is a choice of plain black, Midnight Camo and Jungle Camo. The red stays the same on each; against the black cloth it stands out most sharply, over the woodland pattern it reads warmer.

For the pub, the barbecue and the home game

The design does not take itself entirely seriously, which makes it at home anywhere the mixing continues after the final whistle. Keys and a lighter go in the main pocket, the deposit coins in the one behind.

Strap and fastening

The webbing runs through a buckle and can therefore be brought to hip or chest measurement, and it closes with a side-release clip. The bag is woven from polyester in 600D yarn, whose threads lie tight against one another and are built for long use.

The same joke on other garments

Acht Cola Acht Bier runs right through the Grobe Jungs range: on a black hooded sweatshirt, on a two-tone baseball hoodie, on a retro track jacket and as a swappable patch on a winter beanie. Anyone already wearing one of those can add the piece that holds keys and change.